SEO Content Lead
Teach Away is looking for a seasoned Content Lead specializing in SEO to join our talented marketing team. Our ideal candidate is someone with a passion for education and travel, who has experience developing and executing SEO-driven content strategies, managing content calendars across various products and brands and managing a roster of contributors, all with a winning attitude.
If you’re looking to work for a mission-driven company where creativity and collaboration are encouraged, new ideas are valued and opportunities for development and growth abound, then this is the ideal position for you.
As a key member of our team, your responsibilities will include:
- Develop content strategies that engage teachers, principals, and district administrators around relevant topics in education and inspire them to action
- Leading SEO content strategy and development as well as execution, including but not limited to, optimization, reporting, research and monitoring of key words and terms and their rankings as well as all other other SEO-related housekeeping.
- Perform ongoing keyword and topic research, competitor analysis and audience research to identify content opportunities and drive content planning.
- Executing on backlinking strategies and keeping our site content fresh and improving user experience and engagement metrics for blog posts for multiple brands
- Identify and execute on opportunities to improve search rank for key topics at the top, middle and bottom of the marketing funnel, using digital marketing tools including HubSpot, Search Console, Google Analytics, Buzzsumo, Moz and SEMRush.
- Planning, assigning and managing blog content and contributors for multiple brands through topic research and alignment with business objectives and team leads
- Authoring, editing and proofreading SEO-driven blog content for multiple education brands based on identified personas
- Develop short, effective, lead-generating copy for a variety of mediums, including web content, email (nurture and promotional), social copy, customer stories, video scripts, infographics, sales collateral, proposals, thought leadership presentations and guest articles.
- Continue to develop and hone voice and tone for multiple brands, ensuring consistency across all content.
- Generate imaginative content marketing ideas with other members of the team.
Teach Away is committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity in which we live and serve, including those with disabilities. If you require accommodation at any stage during the hiring process, please inform us in advance to arrange reasonable and appropriate accommodation. Information received relating to accommodation measures will be addressed confidentially.
Applications for this position will be received directly by the school and will not be reviewed by Teach Away's Placement Coordinators.
Any communication about the job will take place directly between you and the institution. Tracking of your application status will take place within the application tracking system used by the school you are applying to (outside of your Teach Away Dashboard).
Please note that Teach Away provides information on behalf of schools and cannot accept liability for information provided or policies schools may adopt. Be sure to verify all details that apply to you, and check for the latest visa and work permit requirements. For any questions regarding job postings, please contact the school directly. Teach Away believes in diversity and inclusivity, and that everyone deserves to be treated with respect and be considered fairly and equally for employment. We ensure all schools we work with adhere to our pledge to promote inclusivity and diversity in education and recruitment practices.
Location | Toronto, Canada |
Start Date | June 2021 |
Eligible Candidates | University Graduate |
Number of Vacancies | 1 |
Qualifications and Requirements
Education Required | Bachelor |
Additional School Requirements | |
A little bit about you:
Bonus points for:
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