BASIS International School Bangkok is seeking qualified candidates for a Director of Admissions!

Why Choose BASIS International Schools?    

BASIS International Schools is a rapidly growing network of schools in China and Thailand known for academic excellence and innovation. Since our first school opened in Shenzhen in 2015, BASIS International & Bilingual Schools has expanded across southeast Asia, with campuses in Hangzhou, Guangzhou, Huizhou, Nanjing, Chengdu, and Wuhan, China and Bangkok, Thailand. In 2024, we proudly launched three new schools in Shenzhen, including our first Early Childhood Education campuses, and will continue our growth with two new schools in 2026: BASIS Bilingual School Beijing and BASIS Bilingual School Guangzhou.   

Our students consistently gain admission to prestigious universities worldwide, such as Harvard, Princeton, Oxford, MIT, and Cornell, with nearly 100% of graduates accepted into Top 50 U.S. universities and other similarly rated universities in the UK, Canada, and Hong Kong.  

About BASIS International School Bangkok 

BASIS International School Bangkok opened in the fall of 2019, and first BASIS International Schools campus outside of China. Teachers and students enjoy state-of-the-art facilities including spacious classrooms, a black-box theater, swimming pool, traditional Thai house, and beautiful campus green space. 

This campus offers the opportunity to embrace the rich culture and history of Thailand while teaching with an internationally renowned school network. Our school celebrates Thai traditions such as Wai Kru, Songkran, and more with grand events that bring teachers into the heart of Thai culture. It truly is an experience like no other.   

What We're Looking For

As the Director of Admissions, you are responsible for creating and executing the overall admissions process that attracts and engages families seeking a high level, academic education for their students. Your love for education and the project management expertise you have developed will drive the goals and objectives of the team, in helping connect the school to families that are a strong fit for our acclaimed academic program.

You embrace the opportunity to expand your skills and truly grow in an entrepreneurial environment. You will drive results through your tireless work ethic and consistently do what is needed, when it is needed, to enroll mission-appropriate students into our program.

You will collaborate with other Admissions members across the BASIS Curriculum network to identify opportunities for new approaches to connecting with families and depicting the advantages of a BASIS education.

Your Primary Responsibilities

• Plan, develop and execute student recruitment strategies to drive application growth and achieve enrollment goals
• Increase awareness of our school admissions through outreach, which includes building relationships with local companies, organizations, associations, communities, and currently enrolled and new families
• Participate in or lead family meetings, tours, entrance exam sessions and playdates, information sessions, open houses, and other admissions-related events
• Create and direct a Student Ambassador and Shadow Program
• Coordinate enrollment events from concept to implementation
• Learn the advantages and know details of the BASIS Curriculum and Model to speak with prospective families knowledgeably and confidently about the school's program
• Create and manage a full-cycle sales capability in the admission function for the school including aspects of marketing, lead development and management, application commitments, and effective closing for enrollment.
• Ensure follow-up structures are effective with families who are in our admissions pipeline which will include phone calls and e-mails to those on our interest list to build relationships with new families and students, address questions, re-register them for admissions events or connect prospective families with faculty and staff depending on requests
• Write and send enrollment newsletters, blog posts, and other communications to our interest list
• Apply expertise in managing and executing our CRM
• Fulfill and meet specific lead and enrollment goals and benchmarks

Administrative:

• Building and maintaining a calendar of events for the year and overseeing registration and preparation (logistics, setup, etc.) for admissions events
• Creating and maintaining outreach list
• Updating presentations decks
• Setting-up and preparing admissions events
• Engaging faculty to collaborate and participate in admissions activities and events

Data Analysis:

• Evaluating enrollment data to determine success of marketing efforts and provide analysis that can be translated into enrollment strategies

Position Qualifications

Key Competencies:

• Ability to excel in a fast-paced, entrepreneurial, and results-driven environment and adapt to changing priorities and needs
• Big picture thinker capable of proactively thinking of and implementing outside the box strategies for recruitment and outreach
• Strong understanding of admissions funnel and how to optimally engage at each stage
• Database maintenance
• Ability to work independently with diverse constituents while maintaining high professional standards
• Exemplary organizational skills and attention to detail; ability to establish and manage multiple priorities, creatively problem-solve and to work under pressure
• Effective oral and written communication